Feromones (Pheromones) attract in a sexual way the opposite sex. In this case, women.
A pheromone is a chemical that triggers an innate behavioral response in another member of the same species. There are alarm pheromones, food trail pheromones, sex pheromones, and many others that affect behavior or physiology. Their use among insects has been particularly well documented, although many vertebrates and plants also communicate using pheromones. (From WikiPedia)